Resume

Size selection experience

Designed a comprehensive sizing solution for the product detail page, updating the size selector, interactive guide, personalized recommendation logic, and model measurements. Created clear explanations of the ML model’s recommendations to help shoppers make a choice.

Product detail page redesign

Reworked the product detail page structure, focusing on clear information and strong visuals to make shopping more engaging and seamless.

Catalog product card redesign

Redesigned catalog cards to help shoppers navigate the assortment and find suitable products faster.

Unifying mass-market and premium product design

Introduced a shared visual pattern for mass-market and premium product cards. Engagement increased: additions to cart rose by 2.98%, wishlist additions by 1.34%, and order conversion from the wishlist by 1.17%.

Delivery ratings and courier tips

Designed and launched a delivery rating flow from scratch across Web, iOS, and Android. The project gave the company a source of delivery feedback and enabled couriers to receive tips.

Review submission and display

Designed a new process for writing and displaying reviews on the product page. It simplified the interface, increased conversion to submitting a review, and encouraged longer, more detailed feedback.

Intern mentoring

Served as an official mentor to a design intern for six months, supporting onboarding, introducing company processes, and helping with product design work.

Beauty and Home categories

Designed the interface for new categories on the app homepage. Following the iOS launch, Beauty orders increased by 3.4%, the share of users placing orders by 1.8%, and product volume per user by 2.6%.

Catalog product cards

Designed shade and volume options for Beauty and Home products in the catalog, simplifying shopping and increasing product page visits. Integrated daily promotion timers into product badges, increasing order conversion by 0.3% and NMV by 0.7%. Adding product ratings to catalog cards increased conversion to viewing reviews by 0.5% and NMV per order by 0.8%, as shoppers ordered more expensive products.

Customer photo reviews

Introduced a compact grid for customer photo reviews, increasing the average number of additions to cart per user by 0.177%.

Offer comparison tool

Designed a service comparison section for listing pages from scratch. Independently conducted competitor analysis, in-depth interviews, and usability tests, presented the solution to stakeholders, and handed complete specifications to engineering.

Price list redesign

Joined the project during validation. Refined complex edge cases, designed missing screens, and connected the user journey across the mobile and desktop website.